Three Things Your RFP Won’t Tell You

For those new to the insurance industry, the length and complexity of the system-purchasing process must seem overwhelming and, at times, unnecessary. Overkill might come to mind, but the much-maligned request for proposal (RFP) process drives technology selecting and purchasing in the risk-averse insurance industry. For core administration systems (policy, billing, and claims), RFPs can provide an organized approach to working through and scoring dozens of seemingly viable alternatives. But three vitally important things are often neglected in the RFP process, all of which should be primary considerations for a long-term partnership with a system vendor:

  1. Consider how well the base system meets the needs of the organization. Most systems have out-of-the-box entry screens, workflows, reports, and processes that can speed implementation and production. While some level of customization is almost always requested, remember: More customization means longer timelines, higher costs, tougher upgrades, and more complicated maintenance. Weigh what’s available vs. what’s possible.
  2. Pay attention to the ways configuration tools work and how such tools will be used during implementation and for ongoing system and product maintenance. The capabilities of configuration tools are frequently overlooked because vendors typically set up the first few lines of business. So, configuration tools aren’t given the same scrutiny as policy, claims, or billing functionality. Consequently, post-implementation, insurers rely on vendors to make changes and updates or give those responsibilities to IT staff members. Either way, the capabilities of the configuration tools will affect time to market for future changes or new lines of business.
  3. Sending an RFP to a number of prospective vendor partners is like speed dating in the hope of finding a few good candidates. But technology aside, don’t overlook cultural and philosophical rapport. Differences in work ethic and responsiveness have caused many projects to fail in discord and dysfunction, especially if communication is reduced to procurement or consulting channels, rather than direct interaction between stakeholders and vendors. After contracts are signed and the project kicks off, two companies will aspire to be long-term partners. That only happens through cultural compatibility and alignment of goals. That compatibility and alignment of goals can only be achieved through extensive, open communication. And that communication, ideally, should be conducted face to face.

Take the Time, Not the Headache

A popular corporate axiom says, “There’s never time to do it right. But there’s always time to do it over.” When it comes to core system replacements and implementations, that’s a recipe for disaster. Insurers may never recover from the time and money lost to a bad vendor relationship. That’s why underwriters, claims examiners, accountants, executives, and IT staff member have to be comfortable with the vendors and the systems they select.

Conducted conscientiously, the RFP process can ensure appropriate compatibilities between insurers, vendors, and systems. If you take the time to do it right, you’ll save yourself the headache later.

The Truth About Customer Experience and Digitalization

We love a good panic as much as the next bunch. But we have to admit we’re not precisely sure what all the fuss is about when it comes to customer experience, particularly in the insurance industry. We completely understand its justifiably increasing importance. But self-service portals have been around long enough to have become entry cards or table stakes for most insurers and their software vendors. And mobile apps have proliferated quickly enough to have become de rigueur. So, what’s up?

Digits By the Numbers

According to a post from Lightico:

81% of companies expect CX to be the key battleground in the race for market dominance. Meanwhile, a McKinsey study shows that a whopping 70% of consumers base their opinion of a business on the quality of its CX. The importance of customer experience is true across product and service categories, and even more so when providers are selling intangible benefits … Digitization effectively shifts the focus from antiquated, manual processes to consumer-focused, digital processes.

The post refers to claims processing specifically, but its generalizations abide across all insurance transactions and interactions. But if insurers are conducting business on the Internet — if they’re already making information accessible and interaction possible with portals and mobile apps — isn’t that digitalization? We grant that more automation might be warranted. The refinement and extensions of automated processes are always evolving and improving.

According to Wikipedia:

The modern binary number system, the basis for binary code, was invented by Gottfried Leibniz in 1689 and appears in his article Explication de l’Arithmétique Binaire. The full title is translated into English as the “Explanation of the binary arithmetic”, which uses only the characters 1 and 0.

Granted, it took a while for those two digits to comprise the substance of our computer and mobile-phone communications. But we’ve clearly been at this for a while. It makes you wonder how it ended up in the spotlight now, doesn’t it?

We’re Getting There

We don’t know. But what we do know is that digitalization is well underway. The customer experience improves with every incremental expansion of digitalization. And anyone who’s not playing the digitalization game is not going to win the Customer Experience Sweepstakes.

Since it’s 2020, chances are you’re already in the game. Everything else is a matter of degree.

Don’t panic.