For all the talk about insurtech, we still live in a world of aging systems, outdated architectures, all required to keep pace with the countless processes required to run an insurance business. Why is that?
Much of what’s being touted as insurtech comes from people new to the insurance industry. People who do work in insurance don’t have time to contemplate the future. They have their hands full with the present, having to manage time and cost, profit and loss, expenses and adjustments, investments and returns, retentions and ratios. Those who work in insurance have to worry about keeping their jobs by selling policies and service. Those who don’t have to sell policies and service have to worry about keeping their jobs by trying to sell insurtech to those who do. Why is that?
Déjà vu All Over Again1
- Insurers are too conservative to notice the changing world around them.
- They can’t comprehend how technology will change the way insurance will be offered, bought, and sold.
- IT spending is up (or down).
- The bulk of the money will be spent on policy systems (or claims systems).
- The number of vendors in the market will expand (or contract).
- Insurers will replace systems with best-of-breed solutions, point solutions, or end-to-end solutions.2
- The sky is falling.
And those prognostications are ways delivered with dread and foreboding: Do something — anything — or you’re doomed. Why is that?
I See, said the Blind Man3
The insurance industry doesn’t have to save itself from anything. It’s doing quite nicely, thank you. It’s just trying to understand its technology options and make a living. And all it gets is stale Chicken Little rhetoric. Why is that?
In part, it’s because insurers, vendors, advisors, analysts, and the trade media have different agendas. They seem to exist in different worlds. The effect is the rough equivalent of an astronomer with cataracts gazing through his telescope on a cloudy night: There may be some discernible light, but the picture is dim and confusing. So, the industry chugs along, keeping company with the notion that its competitive salvation is IT innovationor, as it were, insurtech. Why is that?
Let’s Try Reality
IT spending in the insurance industry may stagnate, but it isn’t going down. And the insurtech proponents may make the most noise but, thanks to large insurers, the industry still spends the bulk of its IT budget on internal development, a luxury mid-sized and small insurers can’t afford.
Faced with such facts, the best thing to do is face them. Insurtech can’t be ignored, it has to be assessed pragmatically. Policyholders can’t be ignored. They still require products and service. And change can’t be ignored. Since it’s inevitable, we just have to find our own ways to live with it.
In the light of day, the most obvious truths may be the hardest to see. Why is that?
2. Solutions will always be in search of problems.
3. … as he picked up his axe and saw.