We’re quite aware of the fact that the insurance industry has considerably more than its share of acronyms. With examples like ASOP, BOP, CRIS, DEC, and others for every letter of the alphabet, we hardly need any more. But we’ve decided to create one, nevertheless: OWN.
We’ll forgive you if the first thing you think of is the Oprah Winfrey Network. We assume Oprah must have some insurance. But our interests are a little closer to home. It also would be completely understandable if you were thinking of the hare-hunting association chaired by Elmer Fudd, the Outlandish Wabbit Network. You’d be wrong there, too. Ours is more mundane and considerably more functional than that. And the only thing we hunt is satisfied customers. That’s why, to us, OWN means Ours Works Now.
Oh, Look! A Shiny Object!
We’re as forward-looking as the next guys. We love artificial intelligence, machine learning, blockchain, wearable telematic devices, and peer-to-peer networks that return insurance to what it used to be, albeit on a smaller scale; that is, the small contributions of the many protecting against the large losses of the few. We love all that stuff that largely exists in imagination, that lives on drawing boards, and that attracts investors like mosquitos to swamps. But we’re not preoccupied by it.
Our customers have real business to conduct right now. They have prospects who need policies. They have underwriters who need to rate, quote, price, and bind those policies. Our customers have policyholders who need service on their claims. Those policyholders are more interested in the technology at auto-body shops and reconstruction firms than they are in the technology in our Suite. And our customers are more interested in the reality of getting business done today than they are in the promise of getting it done tomorrow.
We’ll Be Right Here
We don’t want to be misunderstood: We’ll be here tomorrow. When any specific technology is required, we’ll have it. But we’ll offer it because our customers want it, have a practical need for it, will use it, and will benefit from having it. In the meantime, our customers won’t be preoccupied with operational headaches. And we won’t be preoccupied by the next bright, shiny object or be chasing the next wild, faddish goose at the expense of realism and pragmatism.
OWN. When it comes to technology, a promise in the future might be pretty. But utility in the present is the key.