The Use in User Groups

Since we concluded our Innovation Advisory Board (IAB) meetings early last month, since the IAB comprises users of our software, and since (like our software) we intend to keep improving our IAB meetings, we were doing a little reading on the topic. We found a post from April of 2022, published by Forbes — “Why Customer User Groups Are Integral To The Success Of Today’s Technology Organizations” — that proved to be instructive and affirming. It said this, in part:

User groups exist to facilitate knowledge-sharing and communication among individuals who use the same technology, so providing a frictionless forum to share and receive information is critical … Many technology companies decide to form user groups when they have motivated and engaged customers who see the benefit of participating in a community around the company’s particular products or platforms. As groups grow, it’s the relationships — built among members and the vendor — that are the basis of user groups’ value.

We agree with all those points. And we’d add, in our experience, the relationships we build with our customers yield loyalty, which is a significant part of the IAB’s value to us.

There’s More

In addition to the points raised in the Forbes post, we find the IAB yields these things, as well:

• Expertise and Guidance: Since we’re all working in and sharing knowledge of the insurance domain, the input we get from our customers provides the insights we need to ensure our products and services evolve most beneficially.
• Stakeholder Engagement: Beyond our users, the IAB allows us to include other stakeholders, including vendors of other systems and data sources with which we integrate to provide the functionality and the information our customers need to do their jobs most efficiently.
• Improved Governance: Advisory boards can serve — our IAB provides — checkpoints for ensuring our accountability, transparency, and responsible decision-making.
• Effective Leadership: Our IAB also provides leadership by giving us feedback on practice standards and helping to keep us in compliance with ethical codes, as well as regulatory mandates.
• Resource Accessibility: Since we can’t know everything, our Advisory Board helps us identify and make us of existing vendors, resources, expertise, and networks, keeping us from reinventing wheels, reducing costs, and increasing efficiency.

What’s Next?

We’ve already received feedback from the attendees of this year’s IAB meetings. We’re considering all of it and will include it in the development of next years IAB meetings. And we’ll continue to ensure the Finys Suite contains the features our customers want and need. Otherwise, they won’t use it.

That’s how we keep the use in our user group.